Where to Get Your K-Beauty Fix in the PH

1. Etude House

Etude House is the first Korean beauty store to land here in the Philippines. I remember my Korean friend being surprised and raving about it when we were in high school. Etude House is mostly catered to teens but for me I think it’s for women of all ages as their products have the most cutest, princess-y packaging that you just cannot resist buying.




  • SM Masinag (Upper Ground Floor)


  •  SM Baguio (Lower Basement)


  • Robinsons Malolos (Level 2)


  • SM Bacoor Dept. Store (Ground Floor)
  • SM Dasmariñas ( Upper Ground Floor)


  •  SM Sta. Rosa (Ground Floor)

Las Piñas

  • SM Southmall (Upper Ground Floor)


  • SM Megamall (Upper Ground Floor and Department Store, Ground Floor)


  • Lucky Chinatown Mall (2nd Floor)
  • SM City San Lazaro (2nd Floor)
  • Robinsons Place Manila (Level 1)
  • SM Manila (2nd Floor)


  • Glorietta 3 (2nd Floor)
  • Greenbelt 4 (Level 2)
  • Landmark-Makati (Ground Floor)
  • SM Makati Dept. Store ( Ground Floor)
  • Muntinlupa
  • Alabang Town (Ground Floor)
  • Festival Mall (2nd Floor)


  • SM Mall of Asia (2nd Floor and Department Store, Ground floor)


  •  Robinsons Metro East (Upper Ground Floor)


  • SM Bicutan (Ground Floor)

Quezon City

  • Eastwood Citywalk 2 (2nd Floor)
  • SM Cubao Dept. Store (Ground Floor)
  • SM North The Block (2nd Floor, City Center Building and Department Store, Ground Floor)
  • SM Sta. Mesa (2nd Floor)
  • Trinoma (Level, M1)



  • Ayala Mall Cebu (Level 1)
  • J Center Mall (Upper Ground Floor)
  • SM Cebu (Lower Ground Floor and Department Store, Ground Floor)
  • SM Iloilo (Upper Ground Floor)



Cagayan De Oro

  • Centrio Mall (Ground Floor)
  • SM CDO (Ground Floor)


  • Abreeza Mall Davao (Ground Floor)
  • SM Davao (Ground Floor and Department Store, Ground Floor)
  • SM Lanang (2nd Floor)

2. Tony Moly

Tony Moly is garnered towards chic and urban women who are confident and enjoy their beauty. They offer various items with the most innovative yet cute packaging! No wonder the brand has a cult-following all over the world.


Store Locations:

  • Alabang Town Center
  • Eastwood City Mall
  • Festival Mall
  • Landmark Makati
  • Lucky Chinatown Mall
  • Market Market
  • SM Aura
  • SM Cubao
  • SM Bacoor
  • SM Davao
  • SM Mall of Asia
  • SM Manila
  • SM Makati
  • SM Megamall
  • SM North Edsa
  • SM Southmall
  • Virramall, Greenhills

3. Holika Holika

Holika Holika promises to reveal your hidden beauty with the help of their magical products.



  • SM Megamall (Department Store)


  • SM Manila (Department Store,Ground Floor)


  • SM Makati (Department Store, Ground Floor)


  • SM Mall of Asia (Department Store, Ground Floor and Watsons, Mall 1)

Quezon City

  • SM Cubao (Department Store, Ground Floor)

4. Skinfood

Skinfood is a South Korean cosmetic brand that has developed a complete range of body, hair and makeup products which contains natural ingredients of food. The skincare brand believes in feeding your skin with healthy and all natural ingredients to help you have a more beautiful and healthier lifestyle.



  • Ayala Center Glorietta (Ground Floor)
  • Ayala Center Marquee (Ground Floor)
  • Ayala Center Trinoma (Second Floor)
  • Robinson’s Ermita (Second Floor, Padre Faura Wing)
  • SM Baguio (Upper Ground Floor)
  • SM Iloilo (Upper Ground Floor)
  • SM Marilao (Ground Floor)
  • SM Mall of Asia (Ground Floor)
  • SM Megamall (Second Floor, Bridgeway)
  • SM North Edsa (Second Floor)


  • Ayala Center Abreeza (Ground Floor)
  • Ayala Center Cebu (Second Floor)
  • J Center (Upper Ground Floor)
  • SM Cebu (Ground Floor)
  • SM Davao (Ground Floor)

5. Missha

Missha is a well known South Korean beauty brand that offers high quality products at an affordable price.


  • Glorietta 3 (Inside Cinderella)
  • Robinsons Ermita (Inside Cinderella)
  • Landmark Makati
  • Landmark Trinoma
  • SM Cebu
  • SM City North Edsa, The Annex (Upper Ground Floor)
  • SM Pasig Hypermarket
  • Robinsons Starmills
  • Virramall, Greenhills (Inside Cinderella)

6. Banila Co.

Banila Co. is a famous South Korean cosmetic brand that is well known for their base makeup.


  • Glorietta 4 (Second Floor)
  • Landmark Trinoma (Ground Floor)
  • Robinsons Place Manila (Ground Floor)

7. The Face Shop

The Face Shop combines both science and nature to develop affordable yet high quality products to help enhance every woman’s natural beauty.



  • Alabang Town Center
  • Ayala Harbor Point, Olongapo City
  • Bonifacio High Street, BGC
  • Century City Mall, Makati
  • Eastwood Mall
  • Festival Supermall
  • Gateway
  • Greenbelt 4
  • Glorietta
  • Lucky Chinatown 
  • Limketkai Mall, Cagayan
  • Newport City, Resorts World
  • Marquee Mall, Pampanga
  • Robinsons Magnolia
  • Robinsons Galleria
  • Robinsons Place Manila
  • Rockwell Power Plant Mall
  • Shangri-La Plaza
  • Shoppesville Arcade, Greenflies
  • SM Baguio
  • SM BF Parañaque
  • SM City Naga
  • SM City Pampanga
  • SM City Clark
  • SM Dasmariñas
  • SM Fairview
  • SM Iloilo
  • SM Lipa
  • SM Mall of Asia
  • SM Manila
  • SM Masinag
  • SM Megamall
  • SM North Edsa – The Block
  • SM Novaliches
  • SM San Pablo
  • SM Southmall
  • SM Sta. Mesa
  • SM Taytay
  • Solenad, Sta. Rosa Laguna
  • Trinoma
  • The District Mall, Imus


  • SM City Bacolod


  • Abreeza Mall, Davao
  • Ayala Center, Cebu
  • Centrio Mall, Davao
  • SM City Cebu
  • SM General Santos
  • SM Lanang, Davao

8. Laneige

Laneige is a South Korean cosmetic brand owned by Amore Pacific the same company that owns Etude House and other well known Korean cosmetic brands. Its name Laneige means snow in French and is clearly shown in their products. They incorporate water science in their products so that it can help women achieve radiant skin and a youthful glow.


  • Robinsons Galleria
  • Robinsons Magnolia
  • Robinsons Manila
  • SM Aura
  • SM North Edsa
  • SM Mall of Asia
  • SM Megamall
  • Trinoma

9. Nature Republic

Nature Republic is a South Korean cosmetic brand that is known for utilizing natural ingredients in their products.


  • SM North Edsa
  • Festival Mall
  • Fairview Terraces
  • Sta. Lucia EastMall
  • SM Megamall –
  • Landmark – Trinoma
  • Landmark – Makati
  • Wellworth Ayala – Fairview Terraces


Know any K-beauty store in manila that isn’t on the list? Comment below so I can add it. 😀


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